Pricer AB (OSTO:PRIC B) Cyclically Adjusted Book per Share: kr7.19 (As of Jun. 2026)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

OSTO:PRIC B Pricer AB OSTO:PRIC B
69 GF Score
Price kr4.18
GF Value kr4.63
Valuation Modestly Undervalued
! 5 Warning Signs
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What is Pricer AB Cyclically Adjusted Book per Share?

Pricer AB OSTO:PRIC B -0.60% 69 Cyclically Adjusted Book per Share is kr7.19 as of Jun. 2026. GuruFocus rates OSTO:PRIC B with a GF Score™ of 69/100 and a GF Value™ of kr4.63 (Modestly Undervalued). The stock has 5 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Book per Share and the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted Book Value per Share of a company over the past 10 years.

Pricer AB's adjusted book value per share for the three months ended in Jun. 2026 was kr6.820. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is kr7.19 for the trailing ten years ended in Jun. 2026.

During the past 12 months, Pricer AB's average Cyclically Adjusted Book Growth Rate was -0.70% per year. During the past 3 years, the average Cyclically Adjusted Book Growth Rate was 0.60% per year. During the past 5 years, the average Cyclically Adjusted Book Growth Rate was 1.20% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the Cyclically Adjusted Book Growth Rate using Cyclically Adjusted Book per Share data.

During the past 13 years, the highest 3-Year average Cyclically Adjusted Book Growth Rate of Pricer AB was 4.30% per year. The lowest was -60.90% per year. And the median was -2.20% per year.

As of today (2026-07-19), Pricer AB's current stock price is kr4.175. Pricer AB's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 was kr7.19. Pricer AB's Cyclically Adjusted PB Ratio of today is 0.58.

During the past 13 years, the highest Cyclically Adjusted PB Ratio of Pricer AB was 5.47. The lowest was 0.06. And the median was 1.39.


Pricer AB  (OSTO:PRIC B) Cyclically Adjusted Book per Share Explanation

If a company grows much fast than inflation, Cyclically Adjusted Book per Share may underestimate the company's equity. Cyclically Adjusted PB Ratio can seem to be too high even the actual PB Ratio is low.

For the Cyclically Adjusted PB Ratio, the book value of the past 10 years are inflation-adjusted and averaged. The result is used for P/B calculation. Since it looks at the average over the last 10 years, the Cyclically Adjusted PB Ratio is also called CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Pricer AB's Cyclically Adjusted PB Ratio of today is calculated as

Cyclically Adjusted PB Ratio=Share Price/Cyclically Adjusted Book per Share
=4.175/7.19
=0.58

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Cyclically Adjusted PB Ratio of Pricer AB was 5.47. The lowest was 0.06. And the median was 1.39.


Be Aware

Cyclically Adjusted PB Ratio works better for cyclical companies. It gives you a better idea on the company's real book value.


Pricer AB Cyclically Adjusted Book per Share Related Terms


Pricer AB Cyclically Adjusted Book per Share Historical Data

* Premium members only.

The historical data trend for Pricer AB's Cyclically Adjusted Book per Share can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Pricer AB Cyclically Adjusted Book per Share Chart

Pricer AB Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted Book per Share
Get a 7-Day Free Trial Premium Member Only Premium Member Only 6.37 7.06 7.23 7.23 7.18

Pricer AB Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted Book per Share Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 7.24 7.20 7.18 7.17 7.19

Pricer AB Cyclically Adjusted Book per Share Competitor Comparison

For the Business Equipment & Supplies subindustry, Pricer AB's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Pricer AB Cyclically Adjusted PB Ratio vs Industrial Products Industry

For the Industrial Products industry and Industrials sector, Pricer AB's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Pricer AB's Cyclically Adjusted PB Ratio falls into.


OSTO:PRIC B
69GF Score
Pricer AB OSTO:PRIC B
Cyclically Adjusted Book per Share is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Pricer AB Cyclically Adjusted Book per Share Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Book per Share and the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted Book Value per Share of a company over the past 10 years.

What is Cyclically Adjusted Book per Share? How do we calculate Cyclically Adjusted Book per Share?

Cyclically Adjusted Book per Share is the average of the inflation adjusted Book Value per Share of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the Cyclically Adjusted Book per Share of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the book value per share from 2001 through 2010.

We adjusted the 2001 book value per share data with the total inflation from 2001 through 2010 to the equivalent book value in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart's book value is $1 a share in 2001, then the 2001's equivalent book value in 2010 is $1.4 a share. If Wal-Mart's book value is $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 book value in 2010 is $1.35. So on and so forth, you get the equivalent book value per share of past 10 years. Then you add them together and divided the sum by the count to get Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Pricer AB's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book= Book Value per Share /CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=6.82/134.1100*134.1100
=6.820

Current CPI (Jun. 2026) = 134.1100.

Pricer AB Quarterly Data

Book Value per Share CPI Adj_Book
201609 5.760 101.138 7.638
201612 5.892 102.022 7.745
201703 5.915 102.022 7.775
201706 5.540 102.752 7.231
201709 5.634 103.279 7.316
201712 5.794 103.793 7.486
201803 5.948 103.962 7.673
201806 5.794 104.875 7.409
201809 5.990 105.679 7.602
201812 6.202 105.912 7.853
201903 6.410 105.886 8.119
201906 6.177 106.742 7.761
201909 6.454 107.214 8.073
201912 6.532 107.766 8.129
202003 6.825 106.563 8.589
202006 5.892 107.498 7.351
202009 6.476 107.635 8.069
202012 6.611 108.296 8.187
202103 6.846 108.360 8.473
202106 6.010 108.928 7.399
202109 6.304 110.338 7.662
202112 6.419 112.486 7.653
202203 6.413 114.825 7.490
202206 5.620 118.384 6.367
202209 5.792 122.296 6.352
202212 5.897 126.365 6.258
202303 5.709 127.042 6.027
202306 5.760 129.407 5.969
202309 5.983 130.224 6.162
202312 5.859 131.912 5.957
202403 6.078 132.205 6.166
202406 6.298 132.716 6.364
202409 6.489 132.304 6.578
202412 6.829 132.987 6.887
202503 6.582 132.825 6.646
202506 6.383 133.699 6.403
202509 6.554 133.480 6.585
202512 6.547 133.390 6.582
202603 6.645 133.560 6.672
202606 6.820 134.110 6.820

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

What does a Cyclically Adjusted Book per Share of kr7.19 mean?
Pricer AB (OSTO:PRIC B) has a Cyclically Adjusted Book per Share of kr7.19 as of Jun. 2026. Cyclically adjusted book value per share represents the company's inflation-adjusted book value per share over a 10-year period. View historical data on Pricer AB and its competitors.
Is Pricer AB's Cyclically Adjusted Book per Share too high?
Pricer AB's current Cyclically Adjusted Book per Share is kr7.19. Overall, Pricer AB has a GF Score™ of 69/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Pricer AB's Cyclically Adjusted Book per Share compare to competitors?
Pricer AB's Cyclically Adjusted Book per Share of kr7.19 can be compared against companies in the Industrial Products industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted Book per Share for an Industrial Products company?
A good Cyclically Adjusted Book per Share depends on the Industrial Products industry context. However, Cyclically Adjusted Book per Share should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted Book per Share mean?
A high Cyclically Adjusted Book per Share can signal that a stock is expensive relative to its fundamentals. Cyclically adjusted book value per share represents the company's inflation-adjusted book value per share over a 10-year period. View historical data on Pricer AB and its competitors. Pricer AB's current Cyclically Adjusted Book per Share is kr7.19. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pricer AB stock overvalued right now?
Based on GuruFocus' analysis, Pricer AB (OSTO:PRIC B) is currently considered Modestly Undervalued. The stock's GF Value™ is kr4.63, compared to a current price of kr4.18 — trading 9.8% below its estimated fair value. The current Cyclically Adjusted Book per Share is kr7.19. Pricer AB's overall GF Score™ is 69/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted Book per Share calculated?
Cyclically Adjusted Book per Share is calculated from a company's financial statements. For Pricer AB (OSTO:PRIC B), the current Cyclically Adjusted Book per Share is kr7.19 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Pricer AB (OSTO:PRIC B) Overvalued in 2026?

Based on GuruFocus' analysis, Pricer AB stock appears to be undervalued. The current stock price of kr4.18 is trading 9.8% below its estimated GF Value™ of kr4.63. GuruFocus considers Pricer AB to be Modestly Undervalued.

Key valuation signals for OSTO:PRIC B:

  • Cyclically Adjusted Book per Share: kr7.19
  • GF Value™: kr4.63 vs. price of kr4.18 (9.8% below fair value)
  • GF Score™: 69/100 with 5 warning signs

No single metric tells the full story. See the OSTO:PRIC B stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Pricer AB Business Description

Other Exchanges 0H38:UKPRRB:Germany
Address Halsingegatan 47, Stockholm, SWE, SE-113 31
Pricer AB provides solutions for automation and communication in physical stores with a focus on driving digitalization and changing the retail trade. The company's systems for electronic shelf labels and digital signage enable retailers to communicate with their customers, employees and suppliers. It constitutes a single operating segment with operations spread across Europe, Middle East & Africa, Americas, and Asia & Pacific. The majority of the revenue is derived from the Europe, Middle East & Africa regions.
69GF Score

Get the complete analysis for OSTO:PRIC B

Cyclically Adjusted Book per Share is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr4.18
Price
kr4.63
GF Value